Software quality assurance, features and support are important and viable avenues to monetize even the most openly-licensed project. All of those require motiv

Software quality assurance, features and support are important and viable avenues to monetize even the most openly-licensed project. All of those require motivated contributors, either from the community or from the developer's in-house team. What we might see play out here is competition over the market's perception of different distributions of the software, and attempts to build contributor communities that are able to back up each side's claims by supplying genuine value and improvements. Marketing and perception management have in recent history often been correlated somewhat with the size of each competitor's budget.