That's expected, as it's not a mass-market product, and the niche is small and cluttered with free alternatives. The amount of people that would buy a 40-50$ a

That's expected, as it's not a mass-market product, and the niche is small and cluttered with free alternatives. The amount of people that would buy a 40-50$ app is about the same the buys the 100$ apps now. And turning their apps into 5$-a-piece software is an incredible risk, as it alienates part of their current customer, and the increase in sales might not be enough to offset the lowered per-sale profit. Their position as luxury software is a safe bet.