People do love snakes. And TV shows. And Sports teams. They've also had social networks for decades -- known as "Fan Clubs." Fanpop took that idea online, and a

People do love snakes. And TV shows. And Sports teams. They've also had social networks for decades -- known as "Fan Clubs." Fanpop took that idea online, and according to a Mixergy interview, they're making $1 MM in profits. http://www.fanpop.com/ http://www.fanpop.com/ This is where the "advise on process" would have come in. Programmatically, there's little difference between a social network and a fan club. But changing the definition and labeling is extremely powerful.