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@ivankirigin: any thought of changing the mascot? as a consumer -- amazing as it sounds -- i would not trust something with that silly logo with my money, with
by demandred 18y ago
@ivankirigin: any thought of changing the mascot?
as a consumer -- amazing as it sounds -- i would not trust something with that silly logo with my money, without doing some pretty extensive research.
in general, I feel that the look and feel of the logo, design, and mascot are just ...wrong. I can't put my finger on it exactly, but for a micro-payments service (or any that service that deals with real, hard, cash) I would surmise that presenting a reputable foot forward would go a long way in building trust and brand equity.
- ivankirigin 18y agoThe front page is consumer facing. We have plans for another page that will show more directly the other ways to use Tipjoy. I think reputation will be largely built by distribution, and the mascot will not significantly affect distribution. Also, the star on the turtle's back is our favicon and used in places like friendfeed.
- ivankirigin 18y agoAlso, I think a MUCH bigger problem is that we have tip in the name but want to do more than tipping.
- demandred 18y agowell I didn't like the name either, but I thought maybe it made sense for the tipping aspect. Seems like you're building a great product, and branding/positioning/messaging is obviously very important for what you two are doing.
- brlewis 18y agoI voted this comment up, not because I necessarily agree with it, but because feedback about the way something strikes you, even when you can't put your finger on it, is very valuable. I'd like to see more of this feedback on Hacker News, along with more stories about what people here are actually doing.