3 ms·
I never understood why google gives juice to this kind of URLs. It makes URLs longer and is barely useful anymroe but google keeps demanding it.
by cblconfederate 6y ago
I never understood why google gives juice to this kind of URLs. It makes URLs longer and is barely useful anymroe but google keeps demanding it.
- konschubert 6y agoBecause these urls are effectively "locked" to the content and the website can't play a switcheroo on site visitors (and google), maybe?
- cblconfederate 6y agoactually the content often changes (usually news articles being updated with different content / title). Google's idea was that it's easier to tell what a URL is about by looking at it, but in the mobile era i don't think it matters anymore.
- aspaceman 6y agoThink they wanted to bias against: "it's at http://zs9l.com/860d9fg%fids0a4?249F http://zs9l.com/860d9fg%fids0a4?249F" and other URLs with alphanumerics since normal people speak them out.
- kevincox 6y agoBecause the URL is naturally short so you have to be very selective about what you put in it. So if the URL is "on topic" the page likely is. Just like if the domain is "on topic" it is very likely the site is, because it is short and hard to change. IIUC some of the biggest factors that Google uses for the page itself (network effects obviously play a huge part) are domain, url then title. If you notice these are fairly space limited and user visible which means that it is harder for the website author to spam these with possibly relevant keywords.