I went through an unbundling process in my business that turned out to be extremely successful and a wise move. I own and operate RadioReference.com, which is

I went through an unbundling process in my business that turned out to be extremely successful and a wise move. I own and operate RadioReference.com, which is a reference database source and community mainly for those who own and listen to police scanners (and other radios). I acquired a small startup that was broadcasting police scanners online with the intent to supplement RadioReference.com's community and content with online scanners that you could listen to. At the time, the startup I acquired had about 400 radios online, and when the acquisition closed and we folded the content into RadioReference.com it quickly took off and doubled the amount of feeds within a few months. At that point, I decided to spin the online feeds off to a separate Web site and business by registering "Broadcastify" (the verb-ify domains were just becoming popular) and the rest was history. Broadcastify has over 7000+ online scanner feeds and has been wildly successful with partnerships with mobile app developers etc.