The point is more "the photo was taken from Twitter without permission and now hundreds if not thousands of media organisations are using it to make money, with

The point is more "the photo was taken from Twitter without permission and now hundreds if not thousands of media organisations are using it to make money, without any compensation to the photographer." Those organisations are used to paying for content. They make money from its distribution. Often they charge for their own. By taking the picture without paying they are essentially being hypocritical, and the lowest form of pirate, without even the "it might mean I buy some other pictures in the future" or "she needs a new business model, not my problem" defences. It has nothing to do with the photo's intrinsic value, whatever that is.