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It seemed like Burger King was headed that direction when they released their line of (surprisingly playable) Xbox games, but I guess they've backed away since
by mbg721 6y ago
It seemed like Burger King was headed that direction when they released their line of (surprisingly playable) Xbox games, but I guess they've backed away since then.
- monocasa 6y agoThat was because they hired CP+B, but then CP+B were too much of classic problematic ad bros for them, so Burger King backed out. https://en.wikipedia.org/wiki/Crispin_Porter_%2B_Bogusky https://en.wikipedia.org/wiki/Crispin_Porter_%2B_Bogusky
- mbg721 6y agoInteresting; I wasn't familiar with the various players in big advertising (other than Sterling Cooper).
- TigeriusKirk 6y agoTheir Subservient Chicken website was one of the strangest pieces of marketing I've ever seen for a major corporation.
- cylinder714 6y agoPerhaps you missed it when the Quizno's marketing people had Rathergood's spongmonkeys sell toasted sandwiches: https://www.youtube.com/watch?v=ePP7jPYl-pg https://www.youtube.com/watch?v=ePP7jPYl-pg
- kevin_thibedeau 6y agoProbably shrinking their marketing team like they did to their sandwiches.
- mbg721 6y agoAs opposed to KFC doubling-down?
- astrange 6y agoThey just did a great looking rebrand, at least. Although the building renders look like Jony Ive did them. https://www.fastcompany.com/90591634/burger-king-unveils-its-first-major-rebrand-in-20-years https://www.fastcompany.com/90591634/burger-king-unveils-its...
- glaugh 6y agoThe BK bumper car game has turned into a weird little christmas tradition in my family. Actually a very fun, easy-to-learn/hard-ish-to-master game (basically 2D Rocket League)
- kyle-rb 6y agoBurger King created WhopperCoin, but only for Russia. https://en.wikipedia.org/wiki/WhopperCoin https://en.wikipedia.org/wiki/WhopperCoin
- Apocryphon 6y agoMaybe big tech companies aren't the only ones who try to expand their moats with entries in random product categories and moonshot projects.
- marktangotango 6y agoI had this thought as well. "Sneak King" and the commercials back then were brilliant. Too bad the BK nearest me is nearly unedible.