4 ms·

KFC has got a zany marketing team.

dawnerd 6y ago
W+K (not sure if they were part of this) is pretty good.
mbg721 6y ago
It seemed like Burger King was headed that direction when they released their line of (surprisingly playable) Xbox games, but I guess they've backed away since then.
- monocasa 6y ago
  That was because they hired CP+B, but then CP+B were too much of classic problematic ad bros for them, so Burger King backed out. https://en.wikipedia.org/wiki/Crispin_Porter_%2B_Bogusky https://en.wikipedia.org/wiki/Crispin_Porter_%2B_Bogusky
  - mbg721 6y ago
    Interesting; I wasn't familiar with the various players in big advertising (other than Sterling Cooper).
- TigeriusKirk 6y ago
  Their Subservient Chicken website was one of the strangest pieces of marketing I've ever seen for a major corporation.
  - cylinder714 6y ago
    Perhaps you missed it when the Quizno's marketing people had Rathergood's spongmonkeys sell toasted sandwiches: https://www.youtube.com/watch?v=ePP7jPYl-pg https://www.youtube.com/watch?v=ePP7jPYl-pg
- kevin_thibedeau 6y ago
  Probably shrinking their marketing team like they did to their sandwiches.
  - mbg721 6y ago
    As opposed to KFC doubling-down?
  - astrange 6y ago
    They just did a great looking rebrand, at least. Although the building renders look like Jony Ive did them. https://www.fastcompany.com/90591634/burger-king-unveils-its-first-major-rebrand-in-20-years https://www.fastcompany.com/90591634/burger-king-unveils-its...
- glaugh 6y ago
  The BK bumper car game has turned into a weird little christmas tradition in my family. Actually a very fun, easy-to-learn/hard-ish-to-master game (basically 2D Rocket League)
- kyle-rb 6y ago
  Burger King created WhopperCoin, but only for Russia. https://en.wikipedia.org/wiki/WhopperCoin https://en.wikipedia.org/wiki/WhopperCoin
- Apocryphon 6y ago
  Maybe big tech companies aren't the only ones who try to expand their moats with entries in random product categories and moonshot projects.
- marktangotango 6y ago
  I had this thought as well. "Sneak King" and the commercials back then were brilliant. Too bad the BK nearest me is nearly unedible.
eindiran 6y ago
On the topic of zany and bizarre KFC marketing strategies, there have been several I bumped in to in the last few days. This dating simulator is published by KFC, starring the Colonel himself: https://store.steampowered.com/app/1121910/I_Love_You_Colonel_Sanders_A_Finger_Lickin_Good_Dating_Simulator/?snr=1_7_7_151_150_1 https://store.steampowered.com/app/1121910/I_Love_You_Colone... Another bizarre one I encountered in the last few days; there is the new Lifetime movie about Colonel Sanders starring Mario Lopez, entitled "A Recipe for Seduction".... https://www.youtube.com/watch?v=yGUMA2LwskQ https://www.youtube.com/watch?v=yGUMA2LwskQ [EDIT] Apparently the whole mini-movie is available online: https://www.youtube.com/watch?v=j0e7Bj_7T3k https://www.youtube.com/watch?v=j0e7Bj_7T3k
- tclancy 6y ago
  Is Steam compatible with the new Coolermaster? https://landing.coolermaster.com/kfconsole/ https://landing.coolermaster.com/kfconsole/
munificent 6y ago
As consumers naturally learn to tune out advertising, advertisers must constantly adapt in order to get past their cognitive defenses.

W+K (not sure if they were part of this) is pretty good.

It seemed like Burger King was headed that direction when they released their line of (surprisingly playable) Xbox games, but I guess they've backed away since then.

monocasa 6y ago
That was because they hired CP+B, but then CP+B were too much of classic problematic ad bros for them, so Burger King backed out. https://en.wikipedia.org/wiki/Crispin_Porter_%2B_Bogusky https://en.wikipedia.org/wiki/Crispin_Porter_%2B_Bogusky
- mbg721 6y ago
  Interesting; I wasn't familiar with the various players in big advertising (other than Sterling Cooper).
TigeriusKirk 6y ago
Their Subservient Chicken website was one of the strangest pieces of marketing I've ever seen for a major corporation.
- cylinder714 6y ago
  Perhaps you missed it when the Quizno's marketing people had Rathergood's spongmonkeys sell toasted sandwiches: https://www.youtube.com/watch?v=ePP7jPYl-pg https://www.youtube.com/watch?v=ePP7jPYl-pg
kevin_thibedeau 6y ago
Probably shrinking their marketing team like they did to their sandwiches.
- mbg721 6y ago
  As opposed to KFC doubling-down?
- astrange 6y ago
  They just did a great looking rebrand, at least. Although the building renders look like Jony Ive did them. https://www.fastcompany.com/90591634/burger-king-unveils-its-first-major-rebrand-in-20-years https://www.fastcompany.com/90591634/burger-king-unveils-its...
glaugh 6y ago
The BK bumper car game has turned into a weird little christmas tradition in my family. Actually a very fun, easy-to-learn/hard-ish-to-master game (basically 2D Rocket League)
kyle-rb 6y ago
Burger King created WhopperCoin, but only for Russia. https://en.wikipedia.org/wiki/WhopperCoin https://en.wikipedia.org/wiki/WhopperCoin
Apocryphon 6y ago
Maybe big tech companies aren't the only ones who try to expand their moats with entries in random product categories and moonshot projects.
marktangotango 6y ago
I had this thought as well. "Sneak King" and the commercials back then were brilliant. Too bad the BK nearest me is nearly unedible.

eindiran 6y ago

On the topic of zany and bizarre KFC marketing strategies, there have been several I bumped in to in the last few days. This dating simulator is published by KFC, starring the Colonel himself: https://store.steampowered.com/app/1121910/I_Love_You_Colonel_Sanders_A_Finger_Lickin_Good_Dating_Simulator/?snr=1_7_7_151_150_1 https://store.steampowered.com/app/1121910/I_Love_You_Colone... Another bizarre one I encountered in the last few days; there is the new Lifetime movie about Colonel Sanders starring Mario Lopez, entitled "A Recipe for Seduction".... https://www.youtube.com/watch?v=yGUMA2LwskQ https://www.youtube.com/watch?v=yGUMA2LwskQ [EDIT] Apparently the whole mini-movie is available online: https://www.youtube.com/watch?v=j0e7Bj_7T3k https://www.youtube.com/watch?v=j0e7Bj_7T3k

tclancy 6y ago
Is Steam compatible with the new Coolermaster? https://landing.coolermaster.com/kfconsole/ https://landing.coolermaster.com/kfconsole/

munificent 6y ago

As consumers naturally learn to tune out advertising, advertisers must constantly adapt in order to get past their cognitive defenses.