Your competitors in that market are people like Daxtra (my former employer) who do CV parsing and extraction. They also do CV reformatting, and because they've

Your competitors in that market are people like Daxtra (my former employer) who do CV parsing and extraction. They also do CV reformatting, and because they've got structured data to work with can even entirely recreate a new CV based on the candidate's data. If you want to move into that market as a stand-alone reformatting product, you'd need to integrate with the range of CRMs in use (Adapt, EZAccess, Itris, etc - some of these have CV reformatting built in, too). This is a market where they want it all to 'just work', and you'll end up dealing with some really really demanding people. And you also risk an established player deciding to extract out their reformatting tool as a stand-alone product and leveraging their existing sales network to block you. Which is why I was suggesting OEMing it to CRM developers, which would let you side-step companies like Daxtra. If the recruitment agency isn't doing enough business to afford to get Adapt or whatever, then they're either just starting up (and will drop you for an integrated solution as they grow) or about to fail. Edit: just looked at your profile, and I'm pretty sure you'll know all about Daxtra. :o) If Volt aren't using it already, ask your account manage for a demo of reformatter, and keep in mind that Daxtra could turn that into a stand-alone SaaS offering pretty easily.