This feature seems to be heavily used in the Japanese vtuber subculture [1][2]. Some of those streamers also use streamlabs (which don't have fees beyond paymen

This feature seems to be heavily used in the Japanese vtuber subculture [1][2]. Some of those streamers also use streamlabs (which don't have fees beyond payment processing) but based on the tracked superchat amounts I think it's safe to say the convenience factor is worth it. The other streaming platform where vtuber subculture is quite popular is China's Bilibili which charges 50% for superchats. I think Twitch biggest mistake is launching without any notable donation fee, especially back when there's practically 0 competition. [1] https://youtube.fandom.com/wiki/Most_Super_Chatted_YouTube_Channels https://youtube.fandom.com/wiki/Most_Super_Chatted_YouTube_C... [2] For anyone OOTL, vtubers are basically virtual avatars with face tracking instead of traditional webcams