See that sertraline vs. Lexapro curve? Pretty similar. Pharma is very competitive. Successful pharma products are so close doctors use intuition, experience,

See that sertraline vs. Lexapro curve? Pretty similar. Pharma is very competitive. Successful pharma products are so close doctors use intuition, experience, and hunches to break ties. Also, they’ve been shown detailed one-of curves by pharma salesladies, EACH of which purports to show that THEIR drug is superior. Then there’s that $0.50 revenue/user problem.