> FWIW, advertising and to a larger extent advocacy in 1988 and what is today are entirety different animals. There certainly are more forms and techniques of

> FWIW, advertising and to a larger extent advocacy in 1988 and what is today are entirety different animals. There certainly are more forms and techniques of advertising, but if you teach the fundamentals sufficiently well, the critical thinking skill set can adapt as advertising adapts. An important fundamental is to recognise that you have a desire for a product or service and to know to be conscious of the chain of events that have led to that desire.