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That's because his first plan was to sell to consumers. Only when that didn't work out he switched to physicians.
by wartijn_ 6y ago
That's because his first plan was to sell to consumers. Only when that didn't work out he switched to physicians.
- fakedang 6y agoLike someone else said, he got greedy. Even if he had stuck to the WebMD model, he would have made a fortune. People like to Google symptoms before seeing a doctor, and although unethical, pharma companies would have gone head over heels to market in those spots.