I could totally picture my dad walking into Best Buy after playing with my iPad for a while, see the Samsung and not reload that the button is square, not round

I could totally picture my dad walking into Best Buy after playing with my iPad for a while, see the Samsung and not reload that the button is square, not round, and pick up the box. Here is where he would likely be saved by my education ("I'm really happy with Apple customer service", etc). However, without that, I'm sure he wouldn't have the overall awareness to know Apple versus Samsung. So, the question is, does every tech neophyte have an accolyte teaching them? I firmly believe the answer is no and that people will mistake it. Also, on the subject of cars, I don't think that is a valid comparison. You, after all, drive to the Hyundai or Honda dealership, after all. People also tend to be exponentially more careful with purchases the more expensive they get.