> There's only so long that people are willing to keep buying things that don't actually exist The same argument was made about digital music, digital movie

> There's only so long that people are willing to keep buying things that don't actually exist The same argument was made about digital music, digital movie distribution, etc. ie. people want to buy 'real' things. All that virtual goods means for Zynga is that they have established a freemium model for gaming. It has come full circle from the shareware days - where the first x levels or episodes were free while playing the game further and deeper involved paying for it. It means that gamers no longer have to pay out $50-100 for a game that they might not even enjoy, it gets a lot closer to paying for the direct entertainment the user receives.