Google search provides value by linking things that people are looking for - like any other search engine. Similar to the Yellow Pages, or any of the innumerabl

Google search provides value by linking things that people are looking for - like any other search engine. Similar to the Yellow Pages, or any of the innumerable aggregators for things like travel, booking, shopping, etc. They do not prevent people from using the website’s own search; it’s just that almost no one does so because a general purpose search engine is more useful to them.