There's a distinction between the product and the company. I think France regulating the product is totally reasonable. I think France targeting something again

There's a distinction between the product and the company. I think France regulating the product is totally reasonable. I think France targeting something against the company in particular, because it is "extractive" is not. To extend your alcohol example, I think regulating alcohol content, labeling, distribution, advertising, are all reasonable. On the other hand, penalizing a company for manufacturing its alcohol in an automated way that employs far fewer people would not be. Are you talking about how they have their EU headquarters in Ireland? Ireland is an EU country, following EU regulations. If France or the EU want this to work differently, that's entirely within their power.