Unfortunately "Buy it for life" is not an achievable slogan. Buy it for life products are low-tech products that survived, somehow, time. Often, their original

Unfortunately "Buy it for life" is not an achievable slogan. Buy it for life products are low-tech products that survived, somehow, time. Often, their original producers didn't and we can only buy them in used condition. They are slightly obsolete and not everybody is fullfilled with them. E.g. An old Toyota. Then there are "Buy it for life" products with a (more or less) guaranteed long lifespan but were not time tested yet. E.g. New gear built using best practices and materials. Then there are good products. Stuff with a (more or less) guaranteed long lifespan but one day will become obsolete. E.g. Apple product, good shoes, etc.