Text: We believe that people like |customer type| have a need for (or problems doing) |need/action/behaviour| We will know we have succeded when |quantitative

Text: We believe that people like |customer type| have a need for (or problems doing) |need/action/behaviour| We will know we have succeded when |quantitative/measurable outcome|, and/or |qualitative/observable outcome| which will contribute to |key performance indicator of success for our company|.