Interesting way of looking at this: monopolies stifle markets and hurt consumers. But consumers of the ad market are not the end-users, they're the companies bu

Interesting way of looking at this: monopolies stifle markets and hurt consumers. But consumers of the ad market are not the end-users, they're the companies buying ads. Therefore, by strangling the market, it is actually possible for Google to be helping people for whom that market is a bad thing (which is most of us).