Why pick either of those alternatives? Block all ads, whether "relevant" or not, so they don't compete for your valuable attention. > And I'd rather not make a

Why pick either of those alternatives? Block all ads, whether "relevant" or not, so they don't compete for your valuable attention. > And I'd rather not make ads less effective because that would mean either more ads or fewer publishers. I'd rather make ads so ineffective that they go away entirely. Some publishers will find a way to adapt.