I would say that some (not all) digital agencies add value not by coding a website up but by providing their service, for example: - They can build better over

I would say that some (not all) digital agencies add value not by coding a website up but by providing their service, for example: - They can build better overall experiences (not just the website, but whole UX). Some agencies/ people do have success in outsourcing the technology, because they might do QA and leadership, which these off shore teams would not get right. - They have deep expertise in some technology which you can't just hire someone for. I guess you can argue, everyone has a price and a company can just pay that rate, but if that employee is doing all the work, that employee would probably have a high rate and would be, themselves capturing the value, not the company. I think this point is almost just a repetition of the first example.