It is not always revenue vs. cost, there is also a time factor. Being frugal might help staying longer in business, it doesn't matter what the competition are d

It is not always revenue vs. cost, there is also a time factor. Being frugal might help staying longer in business, it doesn't matter what the competition are doing, not everything is a zero sum game and sometimes success come because of some event and if you are there to capitalise it you might succeed, like what happening these days with messaging and twitter like apps. So it is all a matter of balance and there is no one way to do those things.