Do you want to generate leads or increase profit? I'll assume you want to generate leads in order to increase revenue and profit. Generate more leads, convert

Do you want to generate leads or increase profit? I'll assume you want to generate leads in order to increase revenue and profit. Generate more leads, convert more leads, increase average contract value with each client, increase repeat business with each client, re-sell the same thing for categories by abstracting into a product. # Increase ACV: Have you considered having a few large clients with "more figures" contracts vs. many small clients with fewer figures? # Convert: - Do you have testimonials from your previous clients where they write about how the collaboration went? - Can you cluster them into sectors and industries? [ours are mainly in energy, transportation, telecommunications, banking, communication, retail, high-end goods, and others]. Do you have an offer tailored to each sector/industry that you can quickly send? # Generate: - What is your software consultancy specialized in? [we help large organizations with machine learning] - What does your ideal interlocutor do, what do they read, where do they spend time, which websites they visit? You can put content there. One example is contributing content to a medium they use. I wrote a bit about this here: https://twitter.com/jugurthahadjar/status/1310668293305499653 https://twitter.com/jugurthahadjar/status/131066829330549965...