Or ..perhaps..based on your biometric/phone/personal data. Here comes Tom. Tom can afford prices to be 15% more. Change the price. We’ve sort of seen this be

Or ..perhaps..based on your biometric/phone/personal data. Here comes Tom. Tom can afford prices to be 15% more. Change the price. We’ve sort of seen this before with websites showing different prices to PC and Macintosh users; based on the analytics that people who own a Macintosh would pay more