The most effective ads on me, in terms of intentional click through rate (not going to count predatory clicks) are contextual ads on specialized sites. This doe

The most effective ads on me, in terms of intentional click through rate (not going to count predatory clicks) are contextual ads on specialized sites. This doesn't work well for general stuff like news sites, but webcomics that do their own ads, or a super focused forum like candlepower or head-fi? Contextual ads are ideal there. Second most effective are platform-specicic hypertargeted ads, such as Facebook ads. Lot of misses there too, but their first party targeting is good to the point of actually giving me some interesting content. In practice the third party "contextual" ads mostly are misses for me. Wow, another ad for the home improvement thing I either researched and bought last month, or that I was looking up on a whim and don't have any intention of actually purchasing.