Curious - what startups are looking at the kind of time horizon for getting their customer acquisition cost back? That seems like an idea that investors would n

Curious - what startups are looking at the kind of time horizon for getting their customer acquisition cost back? That seems like an idea that investors would not want to pour their money into unless it’s an incredibly sticky market... in which case, why would they switch to you and not a competitor shortly after you paid for their business...?