3 ms·

I think it was more like "Apple is eating our lunch and we need to have something FAST" or we will be dead on mobile. Apple and google(they bought the company

I think it was more like "Apple is eating our lunch and we need to have something FAST" or we will be dead on mobile. Apple and google(they bought the company Android) spent a lot of time designing their mobile OSes. MS would have to spend the same time designing the UI, they do not have time, so they created something very simple(drawing simple vector shapes with orthogonal pictures is extremely easy and fast to do), and will use money to force their product into the market, buying whatever they need(just Nokia deal took MS BILLIONS vs Android taking tens of millions from Google, add the money they will give to carriers) because they CAN'T LOOSE THE MOBILE WARS. If they do they loose the train of the future.

ddagradi 15y ago
Achieving simplicity in design is more difficult than just throwing a ton of buttons, gradients and drop shadows at the problem. I'm an iOS user, and a huge fan of that model, but Microsoft is doing a good job of crafting an experience that differentiates itself from the iOS (and Android) paradigm of interaction. Don't mistake a lack of "flashiness" for a lack of taste. Windows Phone is a pretty classy product with a decent chance of success as long as Microsoft doesn't shoot themselves in the foot.