In the UK there was a problem of commercial companies setting up look-alike websites and charging a fee to do stuff that is free to do via the correct gov websi

In the UK there was a problem of commercial companies setting up look-alike websites and charging a fee to do stuff that is free to do via the correct gov website. It's not as common now, partly because UK orgs put pressure on Google to fix it. Here's an example: [change name deed poll] https://www.google.co.uk/search?sxsrf=ALeKk00J9KQR_SH1ZlvHgiu5F9t3Ymt2yg%3A1610900470220&source=hp&ei=9mMEYK__CuPogwfNs4joAg&q=change+name+by+deed+poll&oq=change+name+&gs_lcp=CgZwc3ktYWIQARgAMgUIABDJAzICCAAyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADoECCMQJzoICAAQsQMQgwE6CwguELEDEMcBEKMCOggILhCxAxCDAToOCC4QsQMQgwEQxwEQowI6AgguOgUIABCxAzoFCC4QsQM6CAgAELEDEMkDUKwLWOIYYL0taABwAHgAgAFfiAHjB5IBAjEymAEAoAEBqgEHZ3dzLXdpeg&sclient=psy-ab https://www.google.co.uk/search?sxsrf=ALeKk00J9KQR_SH1ZlvHgi... For me the top four links are clearly marked ads. (Although some people may miss that [ad] marker). After the ads there are two links to the proper gov.uk website. Then there's a link to a commercial site called "Deed Poll Office", who charge for a services that's free. In the past that TheDeedPollOffice link ranked higher. Similar things used to happen for passports and tax self assessment.