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This has made the brand very popular with lesbians. Subaru has capitalized on it well. https://medium.com/th-ink/how-subarus-became-the-car-for-lesbians-ec1d5
by dade_ 6y ago
This has made the brand very popular with lesbians. Subaru has capitalized on it well.
https://medium.com/th-ink/how-subarus-became-the-car-for-lesbians-ec1d5f4754fa https://medium.com/th-ink/how-subarus-became-the-car-for-les...
- samatman 6y agoThat is a decent writeup of how Subaru marketed to lesbians, and covers broadly the same grounds as others I've encountered over the years. Nowhere, of course, does it reference Subaru meaning the Pleiades being one of those reasons, because it isn't.
- dade_ 6y agoIt actually is, the Subaru logo is the 7 sisters. It created the affinity for the brand. Market research identified it, and it has of course grown with marketing. It was something I looked into back in the 90’s when I noticed such a high correlation between the two. I find it very difficult to believe that any car company in the 90’s targeted the market before they realized they were already winning it.
- kepler1 6y agoI hope the legend of how the Pleiades sold Subarus to lesbians also endures for 100,000 years.