Just a guess: Would it make sense to focus on supporting the exact needs of one relatively small activity community, like climbers? (Where money-is-no-object? N

Just a guess: Would it make sense to focus on supporting the exact needs of one relatively small activity community, like climbers? (Where money-is-no-object? No idea if that's already crowded ... but their specific needs may not be fully met by big guys.) Cross-country walkers (native or tourist)?