You're describing pretty standard "mission creep." I.e. "if the problem this organization exists to address is fixed, fundraising efforts stop and staff must b

You're describing pretty standard "mission creep." I.e. "if the problem this organization exists to address is fixed, fundraising efforts stop and staff must be fired. But we don't want to fire people, so we must perpetually move the goalposts to keep the momentum going." MADD is the classic example here.