3 ms·
Not knowing your advantages as an early company. For example: you get a huge boost in rankings when you first launch an app in the App Store. Not enough to be
by mkandler 6y ago
Not knowing your advantages as an early company.
For example: you get a huge boost in rankings when you first launch an app in the App Store. Not enough to be #1 above a Calm, but certainly #1 for medium-difficulty keywords. Once this advantage goes away, you'll need a strong ASO strategy and money to spend on ads to boost keywords.
Some of these opportunities are tough to overcome after you missed them. Press is very similar: reporters will cover a newly launched product, but new features likely won't get a feature.