I'm not sure what the concern about "naughtiness" here is. There's a difference between being somewhat devious and being evil. I think what Paul is getting at i

I'm not sure what the concern about "naughtiness" here is. There's a difference between being somewhat devious and being evil. I think what Paul is getting at is that you need to be willing to pounce on any opportunity to capitalize for your startup. It is a competition after all. Great article overall.