I'll tell you a mini story about a coffee shop I visited few days ago. That place was hidden in yelp search when I looked for 'coffee & tea' in my area (their y

I'll tell you a mini story about a coffee shop I visited few days ago. That place was hidden in yelp search when I looked for 'coffee & tea' in my area (their yelp page existed). While I don't know the actual reason why this happened, I immediately discovered that coffee shop using google (as a double check). It gave me a charm because it reminded me a fact that if you have the 'right service', people will find out. Given this flow, I started to believe gatekeepers might begin losing their odds.