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Typical intel move. They start something and then kill it shortly after if the new product did not have the massive impact they hoped for. I would not be surpri
by tpetry 6y ago
Typical intel move. They start something and then kill it shortly after if the new product did not have the massive impact they hoped for. I would not be surprised if they kill the optane enterprise products or simply dont develop a new version and some improvements in ssds will make optane not very interesting as it would not be much better but dramatically more expensive.
- sokoloff 6y agoIf something doesn’t have the business impact a company hopes, it seems perfectly reasonable to kill it. Focus matters. Messaging matters. If a sub-market is break-even or only slightly profitable, get out of it.
- GekkePrutser 6y agoFrom a short term business point of view sure. For a customer heavily invested in this new tech it's not great. Those will complain all over. It will hurt customer confidence in the long term. Meaning your new products have even less chance at mass adoption even if they're really good. Customers appreciate when you stand behind your products. Consider companies like Google that are well known for shutting down services. And they're usually free, yet still people are now more hesitant to put their stuff in it.
- sokoloff 6y agoNot permitting several weeks’ notice for a “last time buy” is crappy, though that’s fairly unusual and not a well understood action in the consumer segment as compared to enterprise, so I’m not sure that you or I could personally have gotten any in any meaningful way. They’re still available in-channel (NewEgg and Dell both have them at normal-seeming prices) right now for consumers who need them, which is effectively a “last time buy” in the consumer segment. I’d be surprised if Dell was not given a last-time buy notice. I’m not nearly as convinced that “Intel once stopped selling Optane drives for consumers; you can’t trust them” is anywhere near as likely (nor valid) as “Intel has made major mis-steps in microcode resulting in serious degradation of performance after the sale for mitigations, seems to be struggling with their next process step change, and is facing major pressures now not just from AMD but now from ARM and Apple”. In some sense the Optane decision is like the Google one. “Should I bet something important on this technology that isn’t making the company any money?” is a very fair question to ask.
- rektide 6y agoseems to be the way tech at large exists & is done today. business as usual, with only massive colossal megaflare disruption bothering to register for anyone. so so so many wonderful potentials for humanity that were doing great things for some, but which hadn't seen rapid drastic shirt term adoption. terrible way to doom a species, imo. feels like there's few sympathetic voices here on HN, few who recognize this particular loss, & the meaning of long term & harder struggles. very sad seeing such mentalities saturate the world.