This is a part of the positive feedback loop. People have isolated bubbles of sensational information, lots of little positive reinforcements for consuming it (

This is a part of the positive feedback loop. People have isolated bubbles of sensational information, lots of little positive reinforcements for consuming it (social proof, widgets, dings and badges, etc), and it all feeds back into their personal and political identity. In terms of the drug analogy, telling someone to “calm down” is like telling a junkie to “just quit”. It’s not going to break the feedback loop.