I think this comment is a prime example of why this problem is so difficult. Misinformation often caters to people's cynicism, creating a sort of positive feed

I think this comment is a prime example of why this problem is so difficult. Misinformation often caters to people's cynicism, creating a sort of positive feedback loop. How do you reach the chronically cynical person who's essentially trained to look for the most sinister explanation to all phenomena?