Here is a great way to create brand value in the digital world, that generates both financial and non-financial value: give away your mass-produced stuff as fre

Here is a great way to create brand value in the digital world, that generates both financial and non-financial value: give away your mass-produced stuff as free and/or open source and/or libre, and charge for custom work or advanced support or vanity branding. This model tends not to work for entertainment products that people, in their heart of hearts, realize they do not really need in their lives. Hmm. Good for you, and good for the world. Do well by doing good.