> However, the gap between what you are doing right now and the worst of those ten things is almost certainly much greater than the gap between the worst of the

> However, the gap between what you are doing right now and the worst of those ten things is almost certainly much greater than the gap between the worst of the ten things and the best. I can't really get behind this sentiment, since in my experience the worst of those ten things is frequently not only ineffective (which would be bad enough since switching costs are very real), but actively harmful compared to whatever you're doing. Chances are you didn't arrive at your current processes entirely in a vacuum, and it's already a mishmash of ideas from the zeitgeist, filtered to not being the worst on all dimensions by the fact that you're still around to observe it. You really need to be able to pick out the good ideas from the bad ideas, and that doesn't come readily to everyone.