The article leads me to think that if creative and alternative online/mobile/geo/gamification/social promotions aimed that uses means other than coupons and dis

The article leads me to think that if creative and alternative online/mobile/geo/gamification/social promotions aimed that uses means other than coupons and discounts could be created, that consumer brands would love you (and pay you). For example, perhaps "happenings" of some sort, tie-ins to grass-roots events. Or perhaps your standard purchase contest but for groups. Or maybe "social loyalty points" (as opposed to individual loyalty programs).