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Attributing conversions to ads is a really difficult problem. There's probably a decent amount of cluelessness and institutional inertia that keeps them spendi
by briefcomment 6y ago
Attributing conversions to ads is a really difficult problem. There's probably a decent amount of cluelessness and institutional inertia that keeps them spending on ineffective ads. See the recent stories on Uber drastically reducing ad spend without seeing any downstream effects.