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Interestingly: > According to OC&C, within the North America freemium market, Bumble has approximately 30% more female users for every male user compared to th
by scarmig 6y ago
Interestingly:
> According to OC&C, within the North America freemium market, Bumble has approximately 30% more female users for every male user compared to the gender mix of users in the market who do not use Bumble.
The phrasing itself is interesting, as they don't ever reveal the actual ratio of male users to female users AFAICT. But going with the typical 2:1 ratio, that suggests a ratio closer to 3:2.
- Goosee 6y agoWhat I find interesting is that before mainstream dating apps, VCs were worried about churn (if dating apps succeed in their goal, users would delete it and never come back). Realistically dating apps just need to attract females and provide a safe space for them to meet people online. The males will follow.