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> The experiment of making women go first failed, Completely wrong. The goal, again, is not to make people meet, is to get the more users as possible. By maki
by polote 6y ago
> The experiment of making women go first failed,
Completely wrong. The goal, again, is not to make people meet, is to get the more users as possible. By making girls making the first move, you empower girls, you prevent them to get a insulting message from all your matches, you make them feel they decide. Girls are happy of this environment and stay on the app. More girls means more guys. Overall it means more users. And one day it will means more money
> I'm surprised they haven't allowed men to pay more to get ahead.
That's not their goal their. Their goal was to grow in term of users. Now that they become public, and they focus on profitability, don't worry for them, price will go up
> I wish companies did more to encourage people to actually interact once matched.
Not going to happen, the more people interact, the more they meet and the more they quit the app.
> I suspect that there's much, much more that these apps can do to make it a win-win environment for their users
As long as dating apps founders want to make money thats not going to happen. You will always make more money by addicting your users to your app. That doesn't mean there is no solution. Actually one of my life goal is to create that kind of app, but I need at least $50M to create it. So you will have to wait a few years
- 8f2ab37a-ed6c 6y ago> By making girls making the first move, you empower girls, you prevent them to get a insulting message from all your matches, you make them feel they decide. Girls are happy of this environment and stay on the app. Respectfully, that doesn't make sense. All you did is introduce another step before the male sends them an insulting message. Previously they would get the message right away, now they get it after saying "hi" and pressing the Send button. I still see the "women go first" as pure marketing, with no real empirical backing of being empowering. Maybe the genius of this is that it forces the woman to re-examine the profile of the match one more time after the swipe to see if this is someone they would actually want to talk to. It forces a second sanity check of the match. I could see that argument, but I'm not fully buying it.
- polote 6y agoYes, what is the percentage of match that become conversations? less than 50%? that's already a win of a factor 2, plus what you described. But I don't think it was designed as a genius move, that was just the idea at the beginning and it ended up being a positive workflow
- 8f2ab37a-ed6c 6y agoLet's grant that's the point of the feature. I don't mean to take this into a culture wars direction, but, this sounds less "empowering" to me and more along the lines of "Hey female user, we know you already expressed interest in this male user by swiping right, but are you really, really sure you actually want to talk to him?". That's a pretty far stretch for the term "empowering".
- polote 6y agoI should have said, make girls feel empowered, my mistake.