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The move by Murdoch to force Google to pay for linking to news articles, which are paywalled anyway, was always audacious and unlikely to succeed on first princ
by wombatmobile 6y ago
The move by Murdoch to force Google to pay for linking to news articles, which are paywalled anyway, was always audacious and unlikely to succeed on first principles, because Google's indexing is not copyright violation. It is a service to help Murdoch's readers find Murdoch's articles. When customers click through, they end up on Murdoch web properties.
The fact that Murdoch's scheme got this far just shows how much power he has over the Liberal Party in Australia.
- yostrovs 6y agoThing is that most people mostly read only the headlines. The headlines themselves had value. People would scan over a newspaper's headlines, flipping the pages, being exposed to the ads. Now people just scroll through Google News reading the headlines and the first sentence or two, which is enough in most cases to get the idea that there was a murder or something. So the newspapers don't get visitors just browsing through headlines anymore on their front page. That's the problem I believe that is real and partly killing the publishers.
- timbit42 6y agoThey should craft their headlines to look interesting without giving away the details people want to see.
- wombatmobile 6y agoYour jaw will drop when you see who is doing this right now!