The thing is, even when the experience gets worse, you might still be resistant to change. You already have your account setup, that feature X you liked they to

The thing is, even when the experience gets worse, you might still be resistant to change. You already have your account setup, that feature X you liked they took isn’t that bad, the extra advertising doesn’t bother you too much, etc. Maybe feature X in Firefox is actually better than Chrome (just an imaginary example) but because it doesn’t exactly work like you are used too, it doesn’t appeal. Or your peers are all in the same in-group and Software X is what a Real Programmer should be using. That all together could mean an experience gets progressively worse yet you don’t switch.