> I think that as we lost national sources of pride and community structures at a local level, people transferred their loyalties to brands. LETS RISE ABOVE! F

> I think that as we lost national sources of pride and community structures at a local level, people transferred their loyalties to brands. LETS RISE ABOVE! Fully agree. This is a phenomenon that goes beyond tech. Personally I have always rooted for AMD as the underdog and because Intel was the Goliath that held back CPU performance so it could squeeze more dollars out of consumers.