> In the end, Ernst and EMI settled their differences confidentially and out of court. Pragmatic. Curious side-note: when it was first introduced into Victori

> In the end, Ernst and EMI settled their differences confidentially and out of court. Pragmatic. Curious side-note: when it was first introduced into Victoria Australia, Hungry Jacks (Burger King in US) failed to trademark the term "whopper", because was a generic term. But, today, it's a registered trademark. Over time, advertising can create an association.