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Fitbit is very much a social network, where you can challenge your friends etc. It is very much a selling point to the device. So in the case of Fitbit the user
by partiallypro 6y ago
Fitbit is very much a social network, where you can challenge your friends etc. It is very much a selling point to the device. So in the case of Fitbit the user data being online is vital.
- sneak 6y agoSounds like they were about to go out of business without an acquisition, so I'm not sure how vital it was: it wasn't working to create a profitable business in the first place.
- partiallypro 6y agoOver a very long period of time, they might have gone under; but their financials weren't terrible, almost 500M in revenue a year, and turning a gross profit every quarter. They just weren't returning shareholder value. The fact is that the Apple Watch is a cultish item, and people within that ecosystem are going to buy a complimentary device. That effectively leaves the others fighting for scraps. Most people just use their Apple Watch as a fitness device without utilizing the other features, but they are willing to pony up regardless.